Krafton unveils CookieRun India, a 2D running game that caters to casual gamers in India

Date: 4/12/2024 - Time: Updated 12:57:36 pm

Courtesy: The Indian Express

CookieRun India is Krafton's first game that caters to people across all ages and demographics. The company is also planning to launch several new games and expand its footprint in the country.

Krafton, the company behind Battlegrounds Mobile India (BGMI), today unveiled CookieRun India, a new casual 2D running game. Developed in collaboration with DevSisters, this is the gaming giant's first casual mobile game that caters to all demographics and age groups in India. Unlike other Krafton games, which often involve strategy and planning, CookieRun India has easy-to-understand controls with just two on-screen buttons that let you control the character in the game. "We've invested over 170 million in the country, supporting innovative start-ups, fostering talent and building a thriving gaming ecosystem. By expanding into the casual gaming genre, we aim to tap into a broader audience, bringing more people into the wonderful world of gaming", said Minu Lee, the head of Publishing at Krafton India. "" When indianexpress.com asked Lee how CookieRun India is different from existing casual 2D running games like Jetpack Joyride, he said that the game's social element, which lets you compete against your friends on the leaderboard combined with India-centric characters and events makes it much more fun. "Our commitment to creating a game from India, we are excited to launch three or four more new titles in India, offering diverse and engaging experiences tailored for the region. Cookie Run India represents our ambition to revolutionize the

casual gaming space, offering a game that's fun, inclusive, and uniquely tailored for Indian players.", Lee added. What's CookieRun India about? CookieRun India is a 2D running game with just two on-screen buttons - jump and slide. Players also have the option to choose between different characters called 'cookies' which have unique powers and abilities. While the in-game character automatically runs, players have to collect coins, power-ups, and lives by making them jump or slide over obstacles. The gameplay may remind you of JetPack Joyride at first glance, but Krafton's social competitive element gives it an edge. At launch, Krafton said that the game will have 20 characters in total including two India-specific cookies named 'Gulab Jamun' and 'Kaju Katli'. During the demo, a Krafton representative said each character can be paired with a pet that will accompany cookies on their endless run. Similar to Bullet Echo India, users won't see any mandatory ads in the game, but Krafton said players can receive more rewards by watching optional ads. The company also said that CookieRun India operates on a freemium model and clarified that players who buy items in the game won't gain any competitive advantage. The game, which has more than one million pre-registrations will be available on the Apple App Store and Google Play Store on December 11.